- Visual Backstories will bring untold human-interest stories from around the globe to the living rooms, meeting halls and cafés of the western world. These positive stories aim to reach people who rarely think beyond their own communities, and will advance the general discussion on a broad range of global issues.
- Visual Backstories will become, over time, a repository for the work of a community of citizen storytellers who are focused on producing short videos and narrated slideshows featuring the innovative work of grass-roots organizations and entrepreneurs around the world.
- Visual Backstories will feature the stories on dedicated independent channels on YouTube.
- When the storyline allows, short stories in the archives will be incorporated into feature documentaries on specific topics. Visual Backstories will become the go-to site for these kinds of stories.